A CHESTER-based sex shop chain has become the first business in the adult industry to receive an Investors in People award.
Nice 'n' Naughty,, which has branches throughout the North West and North Wales, won the internationally-recognised accolade after eight months of assessments of working conditions.
Director Simon Prescott said the company's achievement signalled that mainstream attitudes to the sex industry were changing.
He said: "It's unheard of for an adult company to get an Investors in People award, so we are made up.
"The assessors were impressed with the way we treat our staff. They get good wages, conditions, health benefits and even gym membership. So it's easy for us to attract good-quality staff.
"Hopefully this award will break down barriers and change people's perceptions of sex shops as seedy back street premises with boarded-up windows.
"Our shops are nothing like that. They are clean and our managers are dressed in corporate uniform. We wanted to create an atmosphere in which couples would feel comfortable.
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