ESTABLISHED in 1920 the Pioneer is Ellesmere Port's oldest and most valued newspaper, widely respected for its news and campaigning. This is why it is read avidly by 18,000 adults each week.
The Pioneer is the only paid-for product specifically published for Ellesmere Port, and it includes a comprehensive enterinament section which means many people keep it for reference during the week.
The paper serves a population of 61,000 people in the Ellesmere Port area, with many employed in the service and manufacturing sectors, and the local economy is dominated by a small number of major companies. Vauxhall Motors alone employees 4,250 people.
On the outskirts of the town is Cheshire Oaks, the largest retail development of its kind in Europe, which attracts thousands of visitors from a wide area.
Classified advertising is common to both the Pioneer and the free weekly South Wirral News which means every advert has 54,000 oppotunities to be seen.
