IN A follow-up to its breakthrough 300 Series -- the No. 1 driver on tour worldwide -- TaylorMade unveiled the R500 Series at this year's Open Championship, offering players the fastest ball speed and largest driver sweetspot in golf. Featuring an innovative structural design that performs like a 500cc driver, the titanium R500 Series continues TaylorMade's unique one-size-fits-none philosophy, with the company launching three different-sized premium drivers geared for different swing types: a 330cc (R510), 350cc (R540) and 400cc (R580). The result is the largest COR zone (or, sweetspot) in golf, five times bigger than TaylorMade's 300 Series -- and 140% the size of the nearest competitor. The new driver was officially launched to the consumer on the TaylorMade stand at this year's Open Championship at Muirfield. `Our goal was to develop the next generation of drivers,' said TaylorMade-adidas president, Mark King. `With the 300 Series, we created a franchise that broke the traditional rules of club construction - one that then went on to break records, both at retail and on tour. `In the new R500 Series we used many of the 300's ground-breaking technologies and philosophies as a base, including our pull-face design and the multi-head design theory. `We then added some never-before-seen features, including our inverted cone technology face design, a tunable weight cartridge and a proprietary shaft system. `It's a five-part equipment equation that is a defining moment for the company. It will quickly revolutionize the way all golfers feel about their long game, establishing that driver power comes from the inside out.' Following up on this statement, King pointed to the immediate impact that has already been made with long-time TaylorMade tour staff players. In a dramatic follow-up to Ernie Els' victory with a 510 at the British Open, Rich Beem's PGA Championship win gives TaylorMade's new 500 Series driver back-to-back Major championships -- and its sixth win worldwide in as many weeks. In addition to Beem playing the 500 Series (580), three of the top seven golfers at Hazeltine also put the club into play. For more information visit www.taylormadegolf.com. | 
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